Executive Partners Who Lead Transformations

CoreFix is not a consultancy that advises from the sidelines. We are seasoned builders, operators, and executives who embed as partners and take organizations from stuck to shipping.

With 75+ years of combined experience, multiple successful exits, and hands-on operational expertise, we lead technology, delivery, and business transformations — end to end. No juniors. No ramp-up. No surprises.

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Transformation, Led By Operators Who Have Done It

When critical projects stall or platforms cannot scale, you don't need slide decks — you need executive operators who think like founders, build like veterans, and deliver like owners.

  • No Onboarding Overhead: We've led teams, shipped products, and built companies. We plug in seamlessly, get context fast, and start delivering from day one.
  • Execution Where It Counts: We join as senior operators, not spectators - No theories or endless slides. We diagnose quickly and execute even faster.
  • Closing Gaps Instantly: From scaling challenges to system bottlenecks, we jump straight into the codebase, architecture, or product roadmap - no fluff, no hand-holding.

Clients We've Taken Forward

  • Forcepoint logo
  • Arkia logo
  • IBI logo
  • MCE Systems logo
  • Ludan Group logo
  • Yifat Group logo
  • Finbot logo
  • NeuroTrigger logo
  • XYZERON logo

We Lead Transformations

CoreFix partners embed as executive operators — taking organizations from stuck to shipping across technology, delivery, business, and organizational change.

Legacy monolith

Cloud-native architecture that scales

Missed deadlines

Predictable delivery rhythm

Roadmap disconnected from revenue

Tech-to-business alignment

Ad-hoc hiring

Deliberate org design

Manual ops

Automated, secure pipelines

Why CoreFix?

Technology Transformation

Legacy monoliths to cloud-native architecture. Embedded and IoT modernization. Automated, secure pipelines. We lead the technical shift — not just the roadmap for it.

Delivery Transformation

Missed deadlines to predictable shipping. Firefighting to sustainable execution. We embed alongside your team and drive delivery rhythm that sticks.

Business Transformation

Roadmaps disconnected from revenue to tech-to-business alignment. Pilot to go-to-market readiness. We bridge engineering, product, and commercial outcomes.

Executive Operators, Not Advisors

Every engagement is led by founders, CTOs, and operating executives with proven exits. No juniors, no ramp-up — we take ownership from day one.

Domain of expertise

1

Technology

  • Full-Stack Engineering
  • Embedded Systems & IoT
  • Infrastructure & Cloud
  • DevOps, AI & Cybersecurity
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2

Business

  • Acceleration Units for High-Pressure Delivery
  • Business Planning & Execution
  • Product Enablement & Go-to-Market Readiness
  • Technology-to-Business Alignment & Monetization
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3

HR

  • Talent Strategy & Hiring Frameworks
  • Org Design & Team Structuring
  • Retention & Performance Systems
  • Leadership Development & Scaling Culture
Click for Details
4

Finance

  • Financial Modeling & Forecasting
  • Budgeting for Growth and Risk
  • Fundraising Strategy & Investor Readiness
  • Financial Operations & Controls
Click for Details

Process Overview

Rapid Scoping

We assess the situation, define the real problem, and propose a clear plan with flexible pricing. No fluff, no discovery theater.

Hands-On Execution

We get to work - embedded, focused, and hands-on. Clear communication, steady progress, and minimal demands on your team to move things forward.

Handoff + Backup

Clean handover. And when you need us again - for reviews, emergencies, or strategy - we're already up to speed.

What Clients Say

CoreFix did not arrive with a deck and leave. They embedded with our leadership team, understood our constraints quickly, and drove the work through to delivery. Having partners who have actually built and scaled a company changes the conversation entirely.

Yuval Blumenthal

CEO, MCE Systems

What stood out was the operator mindset. No ramp-up and no hand-holding - they joined the hard technical conversations from day one and took ownership of the outcome. That level of seniority is rare.

Roni Kalmy

CTO, Ludan Group

Meet Our Executive Team

Elad Zucker - Managing partner at CoreFix

Elad Zucker

Managing partner

LEGO architect by night, gadget junkie by day, and never misses a session.

Graduate of Mamram, IDF elite software unit. Previously Co-Founder and CEO of Herolo, where he scaled the company from 2 to 150 employees in four years, leading to a $50M acquisition by Abra. Post-acquisition, led Abra's web & mobile division for 3.5 years. With deep expertise in enterprise technology, product strategy, and sales execution, he also held key R&D and leadership roles at Onigma (acquired by McAfee), McAfee, and Voltaire.

Kobi Friedman - Managing partner at CoreFix

Kobi Friedman

Managing partner

Cold plunge enthusiast, Seinfeld quote machine, and a lifelong Maccabi Haifa fan.

Served as a Combat Communications Officer in the IDF. Former COO at MCE Systems (mobile device lifecycle platform) for 15 years, a key partner in scaling the bootstrapped company to a $200M valuation. Board member at MCE Systems and Libra Insurance.

Almog Ben-Harosh - Managing partner at CoreFix

Almog Ben-Harosh

Managing partner

Surfer, sea lover, and drummer in a band - rhythm in life and in code.

Alumni of 8200, IDF cyber intelligence. Co-Founder and Previously CTO of MCE Systems, a leading provider of digital device lifecycle management solutions, for 20 years. Played a key role in scaling the bootstrapped company to a $200M valuation, leading technology, product strategy, sales enablement, and go-to-market execution. Serves on the board of MCE Systems as a major shareholder.

Certified

ISO/IEC

27001:2022

Certified Information Security

CoreFix Technologies Ltd. operates an Information Security Management System certified to ISO/IEC 27001:2022 by The Standards Institution of Israel (SII-QCD). Your data, systems, and source code are handled under audited controls.

Certificate 1128538 · Scope: Software engineering, development and consulting · Valid 29 July 2026 to 29 July 2029

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